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With new digital ‘passports’ that disclose where its merchandise have been crafted, Monica Vinader is ahead of the pack in a jewelry sector under stress to show its gems aren’t linked to human rights abuses and environmental degradation. But the spike in counterfeit sales may have something to do with how manufacturers themselves are pricing and advertising their products. Global brands must navigate a jewelry market dominated by native giants with nationwide retailer networks looking to increase overseas and purchase home rivals. ALROSA, the world’s largest diamond mining company, offers fans to decide on a “soccer” name for big rough…

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